Everyone has a website these days. If your business has no website, then it will be viewed with distrust by those who might want to use you. They will prefer to work with someone who has a digital presence because it not only gives them the information they are looking for, but it shows them that you are a legitimate company and that you have longevity.
There are no reasons why you wouldn’t have a website. They are easy to maintain thanks to content management systems like WordPress, they serve as your store window and showcase what you do, and they can even make you money if you have an online store as well. However, the very fact that everyone has a website means that people are looking for something a little more special – a little more interesting – when they go online. So, if your WordPress website is looking a little dull and flat, it’s time to make some changes. Here are some ways you can make it a more interesting place for people to visit.
Content Management Systems
To make your website more interesting, it should be cohesive and have a theme that works not only throughout the website but also throughout all your digital channels. You can make sure this is the case through a content management system or a digital experience platform. Everything is in one place, and you have complete control over what is posted where and when. Updates are simple, and you can react quickly to any changes that need to be made.
You can use systems like this in many different areas of your business. There are CRM (customer relationship management) systems, as well as a human resource management system, known as HRMS, which can be used to ensure everything is in one place. Use the knowledge you have gained from these business tools to keep your website up to date and relevant, and everything will link together perfectly.
Keep Things Simple
When we talk about ‘interesting,’ we don’t just mean that it should look good and work well (these should be part of your website without even needing to mention it). We also mean that it needs to be a comfortable space to be in, even if it isn’t a physical one and is only online. The problem is that if your website is cluttered and crowded with lots of text and images, or there are too many choices when it comes to the menu (you might have pages and then many subpages), then no one is going to enjoy being there.
It can be tempting to keep filling your website with information because you want people to know who you are and what you do, but too much information is just as bad as too little, and too many images and bright colors and too much choice can be problematic too. Keeping things clean, clear, and simple is much more interesting as it allows people to enjoy your website with distraction.
Write A Blog
Your website might look great, but is it the same every time someone visits? If it never changes, then this can become boring, and customers might be tempted away elsewhere. Of course, changing the look of your website too often is off-putting and time-consuming, and this isn’t what is necessarily needed.
It’s far easier to add a blog to your website to change the content regularly. A blog is useful for several reasons, including:
- Showcasing your knowledge
- Explaining your products
- Telling people who you are
- Getting to know your customers
- SEO practices
- Ideal for posting on social media to attract more interest